Television Commercial Director, Television Commercials by Rich Underwood - Commercial Director/Cameraman. Quicktime TV commercials streaming video - media.  
  Rich Underwood  
 
 

At long last, a book that captures not only the nuts n’ bolts of our business but also the adventure.
- Bob Dotson, NBC News Today

The scene-sets are beautifully written, creating a mental picture worthy of some of the best novelists.
- Dudley Darby, Zerb Magazine, UK

roll_people
"Rich Underwood’s book is the first comprehensive study of a subject that has been shrouded in mystery for too long.
- Richard Crudo, ASC Cinematographer, Past President of the ASC

The clear illustrations make sense without being too technical. I call “Roll!” an indispensable work.
- Ron Steinman, Digital Filmmaker

I have been around TV news for more than 30 years and found myself scribbling the pages with my highlighter pen so I could come back to Rich Underwood's advice again and again. This book is a winner.
- Al Tompkins, The Poynter Institute

Roll! is a terrific textbook for TV Reporting. If it's at all possible to teach shooting with a book, this is the book.
A must for any college teaching TV news.
- Professor Bob Lissit, Syracuse University
 
Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together giving the reader a look through the viewfinders of the very best television photojournalists.

As 19 experts weigh in with their candid, personal stories and photographic tips, it's as if you're over their shoulders, following their intuitions and hearing their thoughts as they shoot. The trade term for what they do is called ENG (Electronic News Gathering) and whether they're called Cameramen, Backpack Journalists, Television Photographers or any other moniker de jour, theyre all paid to bring the world's events into living rooms around the globe. These are the men and women who capture the bleeding edge of history as it happens.
 
Listen and Learn

In an attempt to convey their individual personalities and offer a deeper view into what creatively inspires them, I asked each photojournalist interviewed for the book for a favorite song. The list is as varied as the personalities. Put on the headphones, enjoy. The mix is published in Apple’s iTunes Music store.

Favorite Songs Roll ! iMix icon

John DeTarsio - “Crazy” by Gnarls Barkley
Larry Hatteberg - “In the Rain” by Boney James
Eric Kehe - “Desire” by U2
Stephen Hooker - “The Third Man Theme” only on America’s Greatest Hits, Vol. 1, 1950
Christian Parkinson - “I Bet You Look Good on the Dance Floor” by the Arctic Monkeys
Ray Farkas - “If I Only Had a Brain” from The Wizard of Oz
Corky Scholl - “True Believers” by The Bouncing Souls
Lisa Berglund - “Crazy” by Seal
Ian Pearson - “I Hope” by the Dixie Chicks
Mitchell Wagenberg - “Sean Flynn” by The Clash
Heidi McGuire - “Temperature” by Sean Paul
Greg Stickney - “Come Again” by Sting
Sam Allen - “Money Can’t Buy It” by Annie Lennox
Brian Weister - “Sugar, We’re Going Down” by Fall Out Boy
Mike Elwell - “Moondance” by Van Morrison
Bart Noonan - “My Favorite Things” by Kenny Burrel
David Hands - “Comfortably Numb” by Pink Floyd
Rustin Thompson - “2 Kool 2 Be 4gotten” by Lucinda Williams
Kevin Sites - “The Revolution Will Not Be Televised” by Molotov (Spanish version)

Buy Roll !

 
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