Views from Behind the Lens

Television Commercial Director, Television Commercials by Rich Underwood - Commercial Director/Cameraman. Quicktime TV commercials streaming video - media.

At long last, a book that captures not only the nuts n’ bolts of our business but also the adventure.
- Bob Dotson, NBC News Today

The scene-sets are beautifully written, creating a mental picture worthy of some of the best novelists.
- Dudley Darby, Zerb Magazine, UK

"Rich Underwood’s book is the first comprehensive study of a subject that has been shrouded in mystery for too long.
- Richard Crudo, ASC Cinematographer, Past President of the ASC

The clear illustrations make sense without being too technical. I call “Roll!” an indispensable work.
- Ron Steinman, Digital Filmmaker

I have been around TV news for more than 30 years and found myself scribbling the pages with my highlighter pen so I could come back to Rich Underwood's advice again and again. This book is a winner.
- Al Tompkins, The Poynter Institute

Roll! is a terrific textbook for TV Reporting. If it's at all possible to teach shooting with a book, this is the book.
A must for any college teaching TV news.
- Professor Bob Lissit, Syracuse University

Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together giving the reader a look through the viewfinders of the very best television photojournalists.

As 19 experts weigh in with their candid, personal stories and photographic tips, it's as if you're over their shoulders, following their intuitions and hearing their thoughts as they shoot. The trade term for what they do is called ENG (Electronic News Gathering) and whether they're called Cameramen, Backpack Journalists, Television Photographers or any other moniker de jour, theyre all paid to bring the world's events into living rooms around the globe. These are the men and women who capture the bleeding edge of history as it happens.

Listen and Learn In an attempt to convey their individual personalities and offer a deeper view into what creatively inspires them, I asked each photojournalist interviewed for the book for a favorite song. The list is as varied as the personalities. Put on the headphones, enjoy. The mix is published in Apple’s iTunes Music store. Favorite Songs Roll ! iMix
John DeTarsio Larry Hatteberg Eric Kehe Stephen Hooker Christian Parkinson Ray Farkas Corky Scholl Lisa Berglund Ian Pearson Mitchell Wagenberg Heidi McGuire Greg Stickney Sam Allen Brian Weister Mike Elwell Bart Noonan David Hands Rustin Thompson Kevin Sites	“Crazy” by Gnarls Barkley “In the Rain” by Boney James “Desire” by U2 “The Third Man Theme” only on America’s Greatest Hits, Vol. 1, 1950 “I Bet You Look Good on the Dance Floor” by the Arctic Monkeys “If I Only Had a Brain” from The Wizard of Oz “True Believers” by The Bouncing Souls “Crazy” by Seal “I Hope” by the Dixie Chicks “Sean Flynn” by The Clash “Temperature” by Sean Paul “Come Again” by Sting “Money Can’t Buy It” by Annie Lennox “Sugar, We’re Going Down” by Fall Out Boy “Moondance” by Van Morrison “My Favorite Things” by Kenny Burrel “Comfortably Numb” by Pink Floyd “2 Kool 2 Be 4gotten” by Lucinda Williams “The Revolution Will Not Be Televised” by Molotov (Spanish version)	Buy Roll !

<< BACK