| Television Commercial Director, Television Commercials by Rich Underwood - Commercial Director/Cameraman. Quicktime TV commercials streaming video - media. | ||||||||||||
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At long last, a book that captures not only the nuts n’ bolts of our business but also the adventure. The scene-sets are beautifully written, creating a mental picture worthy of some of the best novelists. |
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| "Rich Underwood’s book is the first comprehensive study of a subject that has been shrouded in mystery for too long. - Richard Crudo, ASC Cinematographer, Past President of the ASC The clear illustrations make sense without being too technical. I call “Roll!” an indispensable work. - Ron Steinman, Digital Filmmaker I have been around TV news for more than 30 years and found myself scribbling the pages with my highlighter pen so I could come back to Rich Underwood's advice again and again. This book is a winner. - Al Tompkins, The Poynter Institute Roll! is a terrific textbook for TV Reporting. If it's at all possible to teach shooting with a book, this is the book. A must for any college teaching TV news. - Professor Bob Lissit, Syracuse University |
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Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together giving the reader a look through the viewfinders of the very best television photojournalists. As 19 experts weigh in with their candid, personal stories and photographic tips, it's as if you're over their shoulders, following their intuitions and hearing their thoughts as they shoot. The trade term for what they do is called ENG (Electronic News Gathering) and whether they're called Cameramen, Backpack Journalists, Television Photographers or any other moniker de jour, theyre all paid to bring the world's events into living rooms around the globe. These are the men and women who capture the bleeding edge of history as it happens. |
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